The Role of AI in Marketing
AI can fundamentally change the way marketing teams work. 621 helps clients proactively craft their AI approach considering:
> Technology
> Talent and culture
> Data and governance
> Strategic, phased implementation approach
Knowing where to leverage AI requires understanding what AI is really doing.
“AI predicts patterns; it doesn’t know – it guesses.”
Source: ChatGPT
Deploying AI across marketing
621 factors in ROI and ease of implementation to deliver the greatest measurable impact and outcomes. Here's how we've been using AI:
Demand Gen
Accelerating growth by enabling teams to deploy faster, more sophisticated campaigns with fewer resources
Creative
Assisting with rapid visual brand development as well as expanding and improving existing digital assets
Growth, Media & Analytics
Driving efficiency in data analysis & visualization, creative pre-testing, and media planning optimization
Branding & Product Marketing
Providing instant research and product validation, and serving as a force multiplier for GTM execution
MarTech / RevOps
Lowering costs on data ops and predictive targeting, and using no/low code agents to improve GTM efficiency
Content
Streamlining content creation, enhancing brand messaging, and guiding smarter strategies to reach target audiences
AI Perspectives
